A dynamic and effective marketplace, television is overcrowded. That’s why our award-winning creative team builds campaigns that get noticed. But placed in the wrong media, even brilliant creative falls on deaf ears. That’s why we give you another key advantage: the buying power of a national ad agency. UMG purchases media in every major market in the US. We’ll tell you if you should be on cable or broadcast, morning, primetime or late-night; and we’ll fight for the best airspace, from the big game to breaking news. So the next time you see a media buy, remember this: UMG can leverage a better one.