Radio isn’t going anywhere. It’s an essential platform for raising brand awareness, constantly reminding listeners who you are. But purchasing media on the radio can be expensive, especially through local advertising agencies. As a nationally recognized firm, UMG has buying power that others can’t match. From Pandora to traditional broadcast radio, UMG’s seasoned media negotiators have the leverage to ensure that your campaign gets the impressions it deserves, at a lower cost to you.